← Back to book notes

Book cover for Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Author: Donald Miller

Rating: ★★★★★

Genre: Business

Themes: Storytelling, Branding

Format: Kindle

Finished: February 8, 2018

Purchase link

We read this book as a team at Praxis before a retreat. It was most useful as a conceptual framework for how to think about telling your brand’s story, always putting the customer as the hero of the story. It broke down the Hero’s Journey as seven steps and helped you conceptualize your brand in that framework.

The exercises on the accompanying website help you get the most out of the concepts laid out in the book.

Now the entire team reminds each other: The customer is the hero of the story. Customer first. Always.