We read this book as a team at Praxis before a retreat. It was most useful as a conceptual framework for how to think about telling your brand’s story, always putting the customer as the hero of the story. It broke down the Hero’s Journey as seven steps and helped you conceptualize your brand in that framework.
The exercises on the accompanying website help you get the most out of the concepts laid out in the book.
Now the entire team reminds each other: The customer is the hero of the story. Customer first. Always.