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- The first third is a personal journey about the very early days of Fishkin’s web development business. It is pretty skippable, kind of whiny/victim mindset-y, and it nowhere near as interesting as the second two thirds.
- The final two thirds of the book were most relatable to me. Praxis was raising money for its seed round as I read this, so the venture sections were particularly interesting. The product-related stuff was good for me, too, as I was in the process of taking a product management role.
- On venture funding: If you aren’t willing to take a “close the business” risk on being a 100x level company, don’t take on venture capital. Anything less than that and you’ll be a failure, even if you 5-10x return. Venture can help you grow, but it can also set you up for failure if your goal isn’t to IPO at unicorn size.
- Taking things personally is a cardinal sin in the startup world.
- Rand’s SEO explantions, even though those weren’t the focus of the book, were good!